World Cup of Fries
In 2022 it was an idea. In 2026 it's a commercial.
The World Cup lives at home. With friends, family, nerves, hugs, cheers, and fries on the table.
World Cup of Fries
In 2022 it was an idea. In 2026 it's a commercial.
The World Cup lives at home. With friends, family, nerves, hugs, cheers, and fries on the table.
Three and a half years ago, we developed this idea for Simplot, ahead of the Qatar World Cup. The marketing director loved it. We started talking to production companies. Argentina lost the opening match against Saudi Arabia and the project got scrapped over fears of an early exit.
Argentina won the World Cup.
An idea everyone loved, that never got made.
Today, with AI, we made it in our studio in under a month. No production company, no casting, no shoot days.
What was impossible three years ago is now Simple.
World Cup 2026.
Spec Piece — 2026 — Direction, script, AI production, editing & post: Matías Benavides — Simple Creative Studio
Three and a half years ago, we developed this idea for Simplot, ahead of the Qatar World Cup. The marketing director loved it. We started talking to production companies. Argentina lost the opening match against Saudi Arabia and the project got scrapped over fears of an early exit.
Argentina won the World Cup.
An idea everyone loved, that never got made.
Today, with AI, we made it in our studio in under a month. No production company, no casting, no shoot days.
What was impossible three years ago is now Simple.
World Cup 2026.
Spec Piece — 2026 — Direction, script, AI production, editing & post: Matías Benavides — Simple Creative Studio
Pieza Spec — 2026 Dirección, guion, producción IA, edición y post: Matías Benavides — Simple Creative Studio
